Use Comics to Communicate Change in Organizations
One of the hardest aspects of making a change in large organizations is effectively communicating the changes. There are a lot of competing messages from internal and external sources. So how do you get people to pay attention, understand and take action?
Comics are like a Trojan horse. No one is really expecting to hear a serious message or policy change in a comic. They’re fun and interesting and most importantly PEOPLE READ THEM! Here’s a smartly written article about using comics in business and why they work.
Instead of a long text-based email message or post to the company intranet, make a comic summarizing the message you want to get across. Ease people into the change, comics make change less threatening and will increase readership.