Using Comics to Create Customer Narratives and Detailed Personas
Personas help us understand our customers and users better. Developing detailed and accurate personas can help those in different walks of life “
step into their shoes
”. Often times we find ourselves developing products for people totally unlike ourselves.
If you’re reading this, chances are you already know what a persona is, and you don’t need a 101 lesson in the concept.
But get this, comics will enable you to extend a basic persona into something even better.
If the basic persona contains demographic information, traits, and preferences, you can bring them to life with a story. Try writing about “a day in the life“ of this person, or how you would envision them using your product. It’s amazing what you’ll discover with this exercise.